Market & Industry Analysis

Competitor Intelligence.

Understand competitor external movement and internal capabilities to help with client decision making.

  • What we do:

    • Competitor Profiling: Developing extensive profiles of competitors, such as their business concepts, goods or services, market share, and financial performance
    • SWOT Analysis: To better comprehend a competitor’s competitive stance, we do a thorough study of their strengths, weaknesses, opportunities, and threats.
    • Market Share & Growth: To analyse competitor’s market presence and trajectory, we look at their market share, growth rates, and market penetration.
    • Customer Feedback & Satisfaction: We examine customer evaluations, feedback, and satisfaction levels with competitors to discover areas for improvement or potential advantages.

  • Our Work:

    • We assisted one of the property businesses in Indonesia to examine the competitive landscape of the housing market through analysing the environmental location of competitors and consumer behaviour.
Related Services.
Market Sizing

Market Sizing

Estimating the market potential for specific products or services by examining and calculating market attractiveness.

Feasibility Study

Feasibility Study

Conducting market feasibility studies aimed at evaluating the potential success of introducing new products to the market.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

Ready to level up with MarkPlus, Inc

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