Market & Industry Analysis

Feasibility Study.

We adopt an innovative strategy for market feasibility studies, aimed at assessing the potential success of introducing new products or services. The method involves an evaluation to determine the market’s potential in numbers, potential demand, and feasibility of launching a particular offering.

  • What we do:

    • Assessing Feasibility: We conduct thorough evaluations to assess the feasibility of introducing specific products, considering market demands, competition, and potential challenges.
    • Data-Driven Decision Making: The insights generated through comprehensive feasibility study empower our clients to make informed, data-driven decisions regarding product strategies, market entry, or expansion.
    • Optimizing Market Strategies: By understanding the market’s true dimensions, we assist clients in optimizing their strategies, ensuring alignment with market needs and opportunities.
    • Navigating Uncertainties: We serve a strategic analysis for clients to navigate possible uncertainties to mitigate risk for the product launches or market expansions.

  • Our Work:

    • For the healthcare industry, we have successfully devised a feasibility study by conducting external and internal analysis. This includes scrutinizing market entry decision, segmenting healthcare customers and evaluating the healthcare marketing mix to maximize the customer expectations.
    • We assist clients in pivotal strategic decisions regarding the introduction of a new business line. By delivering comprehensive market data on anticipated reactions, we empower clients to make informed choices. Our insights enable them to avoid ventures with low market interest, facilitating the postponement of plans until more favourable conditions arise.
    • Collaborated with a regional bank to evaluate the viability of opening a treasury desk in the capital city. This involved identifying potential areas and customers, as well as conducting a comprehensive feasibility analysis that encompassed cost-benefit considerations, providing a nuanced understanding of the project’s feasibility value.
Related Services.
Competitor Intelligence

Competitor Intelligence

Understanding competitor movements and internal capabilities to assist clients in decision-making and improving market awareness.

Market Sizing

Market Sizing

Estimating the market potential for specific products or services by examining and calculating market attractiveness.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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