Market & Industry Analysis

Market Sizing.

Aims to estimate the entire potential market for a certain product or service by examining and calculating how appealing the market is in terms of size, growth, and competitiveness.

  • What we do:

    • Calculate Market Size: We identify the area and limits of the market to be studied, collect relevant data from multiple sources, then utilize statistical and analytical methodologies to estimate the entire market size.
    • Market Segmentation: To offer a deeper insight of the market dynamics, we split the market size based on parameters such as demographics, region, or product features.

  • Our Work:

    • We assisted clients in gauging the viability of the used equipment market by categorizing it and evaluating the market size for each segment. This strategic initiative culminated in the successful establishment of a profitable new subdivision dedicated to used items, capitalizing on market opportunities and meeting customer demands effectively.
    • We helped secondary home finance institutions determine the market potential of their securitization products. We study potential consumer behavior, identify the proper categories, assess market size, and develop the appropriate marketing plan.
Related Services.
Competitor Intelligence

Competitor Intelligence

Understanding competitor movements and internal capabilities to assist clients in decision-making and improving market awareness.

Feasibility Study

Feasibility Study

Conducting market feasibility studies aimed at evaluating the potential success of introducing new products to the market.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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