Product & Pricing Research

Consumer Price Monitoring.

Our consumer price study service offers a meticulous and ongoing process of systematically tracking and analysing the prices of goods and services in the market. We specialize in the comprehensive collection and comparison of price data over time, focusing on a targeted set of products or a representative basket of goods. Our primary goal is to provide clients with in-depth insights into market dynamics, enabling them to observe and understand price fluctuations, identify prevailing trends, and assess the nuanced impact of various factors on consumer prices. Through our expert analysis, businesses gain a competitive edge by staying ahead of market changes and making informed decisions in response to evolving pricing landscapes.

  • What we do:

    • Regular Tracking and Analysis: Conduct ongoing and systematic tracking of prices for goods and services, involving a thorough analysis to discern patterns, trends, and fluctuations in the marketplace.
    • Data Collection and Comparison: Gather price data consistently over time, focusing on specific products or a representative basket of goods. This collected data is then compared to identify changes, both short-term and long-term, in pricing.
    • Factors Impact Assessment: Evaluate the influence of various factors, such as market forces, supply and demand dynamics, production costs, and economic conditions, on consumer prices. This helps in understanding the root causes of price movements in the marketplace

  • Our Work:

    • Collaborated with an international automotive brand to gain detailed market insights on spare parts and monitor customer perceptions of the pricing of the client’s parts compared to competitors.
    • Assisted a household appliances manufacturer in evaluating their market pricing strategy by conducting a comprehensive analysis of prices in unauthorized stores. This included benchmarking their pricing against competitors to measure competitiveness and identify areas for improvement.
    • Supported an internet service provider in monitoring competitor pricing for various internet speeds and bundled packages. Through this analysis, the client identified opportunities to raise prices strategically by offering additional value.
Related Services.
Pricing Research

Pricing Research

Providing data needed for informed decision-making to balance revenue maximization with consumer satisfaction.

Product Concept Test

Product Concept Test

Pioneering comprehensive strategies for product concept testing to ensure that every product meets high standards before entering the market.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

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To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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