Product & Pricing Research

Product Concept Test.

We pioneer a comprehensive strategy for product concept testing, ensuring that each product not only meets but exceeds the highest standards before it hits the market. Our approach involves exhaustive trials designed to identify potential challenges, ensure compliance with industry benchmarks, and gauge overall performance.

  • What we do:

    • Discover Market Acceptance: We conduct a thorough evaluation of market potential by employing comprehensive concept testing on product concepts. This strategic approach allows us to gauge customer perceptions and preferences, providing valuable insights for refining and optimizing product offerings.
    • Seize Customer Feedback: We proactively collect valuable feedback directly from consumers, pinpointing potential challenges, and iteratively refining products to align with evolving market preferences.
    • Optimizing Product Performance: We identify areas for enhancement, ensuring your product delivers superior quality and a positive consumer experience.

  • Our Work:

    • We aided an automotive component industry by conducting both quantitative and qualitative research, generating valuable customer insights and product evaluations. This comprehensive approach facilitated informed decision-making and strategic enhancements in response to market demands.
    • We assisted the client in assessing customer preferences and the attractiveness of home products, aiming to comprehend the desires of potential targets for home purchases within their upcoming residential area.
    • We conducted a detailed analysis to understand and enhance the adoption of technology by evaluating the acceptance levels among healthcare professionals, administrators, and staff, we aimed to identify challenges, assess usability, and provide strategic recommendations.
    • We assisted a beauty clinic in conducting a comprehensive market exploration survey, delving into market trends to identify the most sought-after treatments and their appeal to customers. By delivering valuable insights, we supported the company in strategically establishing their treatment offerings.
Related Services.
Consumer Price Monitoring

Consumer Price Monitoring

Consumer price studies offer a meticulous and ongoing process to systematically track and analyze the pricing of goods and services in the market.

Pricing Research

Pricing Research

Providing data needed for informed decision-making to balance revenue maximization with consumer satisfaction.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

Ready to level up with MarkPlus, Inc

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