Product & Pricing Research

Pricing Research.

Leveraging insights and sophisticated tools, we empower companies to discern the most effective pricing strategy for their products or services. Our Pricing Studies provide valuable data that enables organizations to make informed decisions, striking the optimal balance between maximizing profitability and meeting customer expectations.

  • What we do:

    • Quantifying Price Sensitivity: Measures how much the demand for a product or service will change in response to a change in its price, it is used to set prices, as it helps to optimize revenue and profitability.
    • Evaluating Current Price: We aim to determine the effectiveness of the current pricing strategy, identify areas for improvement, and ensure that prices align with business objectives, market conditions, and customer expectations.
    • Rejuvenating Pricing Strategy: We help businesses to set a well-defined pricing strategy including production costs, customer demand, competition, and perceived value.

  • Our Work:

    • Helped a luxury car brand to enhance competitor price information as a barometer that can be utilized for regular price review and understanding customer range price acceptance for car spare parts. Through careful analysis, we help the brand identify the optimal pricing points that strike a balance between maximizing financial returns and ensuring customer satisfaction.
    • We helped a famous Hospital to reveal consumers’ purchasing power for their new application feature, generating a competitive benchmark in the healthcare industry
    • Worked with an International car brand to regain insight regarding the spare part market and identify customer’s acceptance towards the pricing of spare parts from client’s brand and competitor brands
    • Collaborated with a logistic firm to establish an optimal pricing strategy for their services, taking into account the value proposition for customers and ensuring alignment with efficient operational costs. From the insights obtained, we provide recommendations for an optimal tariff structure that benefits the company.
Related Services.
Consumer Price Monitoring

Consumer Price Monitoring

Consumer price studies offer a meticulous and ongoing process to systematically track and analyze the pricing of goods and services in the market.

Product Concept Test

Product Concept Test

Pioneering comprehensive strategies for product concept testing to ensure that every product meets high standards before entering the market.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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