Sales & Distribution Research

Go-To-Market Mapping.

The purpose of go-to-market research is to optimize the whole process, from product creation to sales and distribution, to ensure a successful market entry and long-term growth. This sort of research is critical for organizations that want to introduce new goods, penetrate new markets, or reposition existing offers.

  • What we do:

    • Market Landscape Analysis: Understanding the target market, including their needs, preferences, and behaviours. We also assess the competitive climate to identify key competitors and evaluate how the new product or service will stand out in the market.
    • Distribution Channels: Determine the most effective and efficient ways for delivering the product or service to customers. This requires considering about direct sales, partnership, online platforms, and other distribution options.
    • Pricing & Sales Strategy: Developing a pricing strategy that meets market expectations, represents the value proposition, and ensures industry competitiveness. We also create the sales strategy, including strategies and training, to successfully reach and engage consumers.
    • Launch Plan: We create a detailed strategy for the product or service launch, including time frames, milestones, and critical actions to assure market success.

  • Our Work:

    • We assisted one of the firms that support automotive components in deciding the best method to launch one of their new items into the market by identifying the proper target market, developing a price strategy, selecting the best distribution channel, and developing a battle plan.
Related Services.
Sales Force Management Audit

Sales Force Management Audit

Sales force management audits systematically evaluate factors driving the effectiveness of a company's sales team and management.

Retail Cencus / Audit

Retail Cencus / Audit

Conducting audits on product availability/visibility to enhance management effectiveness and ensure sustainable service quality improvements.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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