Sales & Distribution Research

Retail Cencus / Audit.

Regular scrutiny of the company’s owned stores is essential for effective management and the continual improvement of service quality. However, conducting store audits presents challenges, including the time-consuming nature of inspecting widespread store locations and ensuring the authenticity of obtained data.

  • What we do:

    • Developing Key Assessment Points: Leveraging our extensive knowledge of channels and sales, we have formulated a comprehensive guideline for conducting thorough store audits. This strategic approach equips our teams with protocols to meticulously assess various aspects of retail outlets, ensuring a standardized and insightful evaluation process.
    • Conducting Store Audits: We deploy seasoned auditors equipped with adequate recording tools and guidelines to deliver not just insights but concrete evidence on the identified issues.
    • Pointing Out Improvement Points: We assist clients in identifying gaps within their sales channels that may impact customer experience and sales. Our comprehensive approach not only uncovers these gaps but also provides actionable recommendations for prioritized improvements.

  • Our Work:

    • We collaborated with a beauty clinic to conduct a comprehensive mystery shopping analysis, delving into the intricacies of customer experiences at their clinic and comparing them with competitors. This mystery shopping initiative assessed seven critical elements: product, place, price, promotion, people, process, and physical evidence.
    • In partnership with a prominent household appliances manufacturer, we conducted a comprehensive assessment of their partner shops throughout Indonesia. Our evaluation encompassed key factors such as product availability, visibility, reachability, and shopkeeper recommendations. This collaborative effort provided actionable insights to enhance the overall performance and presence of the manufacturer’s products in the market.
    • We generate value for clients in insurance industry by pointing out key improvement points to increase positive perception. To do so, we provide primary insights regarding service level agreement conformity at substantial branch offices, service process effectiveness and punctuality, and physical evidence compatibility with insured customers’ expectations.
Related Services.
Sales Force Management Audit

Sales Force Management Audit

Sales force management audits systematically evaluate factors driving the effectiveness of a company's sales team and management.

Go-To-Market Mapping

Go-To-Market Mapping

Mapping all go-to-market routes to prioritize and strategize channels, from product creation to sales and distribution.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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