Stakeholder Research

Corporate Reputation Study.

We utilize data analytics to quantify biased and uncertain opinions prevalent in society regarding specific issues, brands, or companies. This comprehensive approach informs the development of precise corporate action plans and communication guidelines, ensuring strategic alignment with public sentiment and effective management of perceptions in a dynamic social landscape.

  • What we do:

    • Clarifying Public Perception: We verify the hypothetical public perceptions prevailing in society regarding specific issues, brands, or companies. Through meticulous research and analysis, we confirm the existing sentiments, enabling our clients to base their strategies and actions on accurate insights.
    • Evaluating Gaps: We evaluate the gaps between corporate current perception and public perception, pinpointing areas that require attention and providing actionable insights for improvement.
    • Suggesting Action Plans: We advocate for our clients to promptly implement quick-win actions in response to burgeoning issues that may pose a threat to corporate image or positive developments that can enhance brand leverage. These actions encompass the formulation of communication guidelines and strategic directions, ensuring a proactive and effective approach to managing the corporate narrative and reinforcing a positive brand perception.

  • Our Work:

    • We conducted more than 200.000 interviews in 34 provinces to generate calls to action and set an improvement priority for each government institution regarding anti-corruption behavior. The aim was to elicit specific calls to action and establish priority areas for improvement within the government institution.
    • Helped a bakery brand understand the initial perception that comes to the public’s mind when they hear the brand name for the first time. This research also explores aspects associated with the brand and its competitors, which are presented in the form of a perceptual map. This insight helps brand targeted the right market segment.
    • Collaborated with a private multifinance company to gain insights into public perceptions of the company and to identify the key aspects associated with the brand by public viewpoint.
Related Services.
Employer Branding Study

Employer Branding Study

Assessing how the company is perceived as an employer in the job market to gain insights into the employer brand's strengths and weaknesses.

Employee Satisfaction Survey

Employee Satisfaction Survey

Analyzing various aspects of workplace dynamics, including culture, satisfaction, engagement, performance, and overall well-being.

More Research Services.

We not only display detailed data with high accuracy, but also look at it from a helicopter view to find blind spots and interesting insights behind existing data sets. With a variety of research methodologies to choose from, we are also committed to providing the best alternative research methods to suit client needs

Measuring the performance of advertisements that have been launched by considering performance targets and return expectations, digitally and conventionally

With the blind taste test method, we provide objective product evaluation, ensuring quality and suitability to consumer preferences.

Evaluate brand strength through mapping brand position in consumers' minds, brand funnel, to brand health from the customer's perspective

With car clinic, we provide immersive product testing, enabling accurate simulation of the consumer consideration process.

Increase understanding of consumer behavior and preferences across segments, starting from the first touchpoint to the end of the customer journey

Assessing service performance from the customer's perspective through mystery shopping, index measurement, and loyalty level testing.

Determining business feasibility by measuring changes in customers, level of competition, market size and market growth.

Finding the right combination of product value and selling price by monitoring prices, measuring sensitivity, and testing product concepts

Monitoring the performance of the distribution system to the sales force, using observation methods and interviews with related parties to get a 360 degree view

Monitoring public perceptions and satisfaction with various public facilities and services, to increase public trust from time to time

Evaluate the company's reputation from an external & internal perspective to determine interest in joining from the job market to the loyalty of existing employees

To create a great customer experience, we conduct UI/UX testing and provide recommendations based on data and best practices.

 

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